The news won’t wait and neither should you.
With 24/7 media monitoring, decision-support summaries and a 30-year press archive, we ensure you never miss information that matters for your organisation’s reputation.
We provide complete coverage across print, online, radio, television and social media so you can make informed decisions based on the latest updates.
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Thousands of new content appear in the media every day. But you no longer need to spend hours scrolling through articles.
With OBSERVER’s media monitoring software, you can grasp the essentials in minutes leaving more time for strategic decision-making.
A negative article or misleading piece of information can spread within minutes. With our 30-minute alerts, you’ll know about emerging issues immediately and can act just as fast.
We help you prevent reputational damage, support your crisis communication efforts, and ensure every decision you make is based on reliable, up-to-date insights.
…you need to stay in control of your organisation’s public image, know instantly when something important is said about you, and respond quickly when reputation is at stake.
You’ll benefit most from our solution if you:
Our reports are tailored to decision-makers
We transform raw media content into clear summaries, visualised reports and strategic insights so you get real support for fast, well-informed decisions.
Our AI-supported monitoring platform processes more than 10,000 pieces of content every day. We cover print, online, radio, television and social media.
With 30-minute alerts, you’re instantly notified about news affecting your company, industry or key executives enabling you to respond quickly to any change.
We provide up-to-date summaries of relevant content from international online and print media. Filtering is based on predefined keywords, and all results are delivered in clear, easy-to-read press reviews.
Our qualitative and quantitative reports help you assess the effectiveness of your communication, as well as the tone and reach of your media coverage.
Analyses include Advertising Value Equivalent (AVE), sentiment analysis, trend analysis and executive summaries turning raw news into real insight and strategic knowledge.
In urgent situations, every minute counts. Our hourly refreshed alerts notify you by email about relevant developments 24 hours a day, 7 days a week.
Ideal for crisis communication and situations that require immediate response.
Reputation today is shaped in the social space. We track content across Facebook, Instagram, TikTok, X (Twitter), YouTube, blogs and forums giving you instant visibility into how people talk about your brand and allowing you to respond in time.
We offer ad-hoc search across print, online, radio, and television content. Our credit-based system gives you fast access to all relevant mentions even as a supplement to your regular service.
From our pre-filtered database, clients can independently retrieve their mentions at any time. Articles and audiovisual items can be downloaded, exported, and compiled into custom press reviews.
Radio, television and podcast content is provided in accurate, searchable text format. Transcriptions are produced using a combination of AI technology and professional transcribers and include all key programme details.
Request a personalized quote!
You can have the OBSERVER system up and running in as little as one day and see your first results just a few days later.
We will prepare a customized offer within 2 business days.
EDINA BOGÁRNÉ TARI
Client Relations Partnerr
[email protected]
MÓNIKA KOVÁCS
Client Relations Partner
[email protected]
LAURA RABCSÁNSZKI
Client Relations Partner
[email protected]
A press review is the first step of media monitoring. Its goal is to collect and organise all articles, news reports, radio and TV segments that mention a specific topic, brand, company or person. In short, a press review answers the question: What happened?
Media analysis goes much deeper. Here, the aim is not only to collect content but to understand the context and the impact:
OBSERVER’s media monitoring software provides a complete, up-to-date view of all relevant topics that concern your organisation.
A negative article, a misunderstood statement or incorrect information can spread across media and social platforms within minutes. OBSERVER helps you detect issues before they turn into serious reputational damage.
Our system sends an alert within 30 minutes whenever a relevant mention appears whether it’s an online article, radio interview, TV report, or social media post. Incoming content is checked every 15 minutes, ensuring you can respond in time before a situation escalates.
Our crisis-support workflow also summarises and prioritises media appearances, showing exactly where the story appeared, in what tone, and with what reach.
This helps your communications team respond quickly, craft the right messages and protect your reputation.
Google and social searches do not cover the full media landscape. They miss print, radio, TV, podcast and closed sources.
OBSERVER delivers real-time, curated, expert-verified alerts so you always receive the relevant information.
No. With customised filters, tailored executive summaries and a dedicated account manager, you only receive what truly matters.
Far less than the cost of a reputational crisis and significantly less than the internal time and resources required for manual searching and analysis.
It is an investment in security, reputation and strategic decision-making.
Yes. We monitor hundreds of international online sources.
As little as one business day, and you can start receiving alerts as soon as the next day.
AI automatically transcribes radio and TV content, allowing fast and accurate processing. Sentiment analysis identifies the emotional tone of your media coverage.
In many cases, AI also generates executive summaries that highlight key trends and events at a strategic level.
It can categorise articles by topic and relevance, and our experienced analysts refine these outputs giving you high-quality, decision-ready insights every single day.
