OBSERVER’s market research services help ensure that your leadership, marketing or communication decisions are based on reliable information and not intuition.
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The market is evolving faster than ever. New competitors emerge overnight, and consumer expectations shift constantly. On social media, a single comment can reshape how people perceive your brand in a matter of minutes.
We help you spot emerging trends early before they limit your options or push your decisions in the wrong direction.
A new competitor that understands your audience better can quickly erode your advantage. Even if you’ve been in the market for years.
Our market research methods help you spot these shifts early and refine your strategy with confidence guided by data, not assumptions.
With our market research, you gain a clear understanding of what your customers, partners or the general public really think and how their needs and habits change over time.
We help you:
We give you clarity before you commit to decisions worth millions or even billions.
We tailor every study to your objectives and decision-making context. Our flexible, customised solutions are designed to match the nature of your questions, your target audience and your budget.
Our data-driven, representative studies give you an accurate picture of your market. We conduct online (CAWI), telephone (CATI) and in-person tablet-based (TAPI) surveys using state-of-the-art data collection and analysis systems.
We deliver interpreted insights that truly support confident marketing and business decisions.
Fast, efficient and nationally representative. Our trained operators reach a broad audience in a short time, ensuring high data quality and reliability. Ideal for measuring public opinion, customer satisfaction and market trends.
A modern, sustainable and flexible approach. Interviewers record responses on tablets, enabling fast and accurate processing.
Especially recommended for events or specialised target groups where personal interaction is essential.
A flexible, self-completed questionnaire format that allows rapid processing even with large samples.
Ideal for measuring buying preferences, brand awareness and consumer attitudes.
Our qualitative research methods help you understand the motivations, attitudes and emotional drivers behind consumer choices.
We provide an objective view of how people perceive your brand, product or service. Our researchers are experienced moderators who uncover new patterns and development opportunities from participants' feedback.
Targeted, one-on-one conversations that reveal the real motivations of partners, customers and experts.
Highly effective for supporting market strategy and customer experience development.
Moderated discussions with 8-10 participants that surface new ideas and attitudes in an interactive setting.
Ideal for product development, testing campaign messages or exploring consumer habits.
Our undercover shoppers objectively assess service quality, employee performance and the overall customer experience.
A powerful tool for improving service standards and ensuring compliance with market expectations.
Most market research only measures consumer opinions. We go further: we combine your research results with the insights collected through media monitoring.
This gives you a full view. Not only of what people think about your company, but also how those opinions appear and evolve in the public and media landscape.
This integrated approach is especially valuable for:
OBSERVER is uniquely able to show how public opinion, press coverage and social media together influence your actual market performance.
A full research project typically takes 3-4 weeks and with accelerated methodology we can deliver results in 1-2 weeks.
We will prepare a customized research recommendation within 2 business days.
EDINA BOGÁRNÉ TARI
Client Relations Partnerr
[email protected]
MÓNIKA KOVÁCS
Client Relations Partner
[email protected]
LAURA RABCSÁNSZKI
Client Relations Partner
[email protected]
Quantitative research provides an accurate, representative view of what customers, the general population or a specific target group think or how they behave.
Qualitative research on the other hand answers the why. It gives a deeper understanding of motivations, attitudes and decision-making processes.
Together, the two methods provide a complete picture. At OBSERVER we combine them based on your needs so you can understand not only the numbers but the reasons behind them.
It depends on the decision or question you need data for. If you want to measure market share, buyer ratios or brand awareness, quantitative research is the ideal choice.
If you want to explore customer experience, brand perception or decision-making motivations, qualitative methods – such as focus groups or in-depth interviews – provide more relevant results. OBSERVER’s experts always propose the methodology that best fits your objectives.
The timeline depends mainly on sample size and methodology. A simple online data collection can be completed in as little as 1-2 weeks, while a more complex, multi-method study usually takes 3-4 weeks.
We know time is often critical. With our accelerated data collection and analysis processes, we can deliver reliable, decision-supporting results even within a short timeframe.
Market research helps you identify changes in the market early and respond based on data.
It reveals how customers see your brand, why they choose or don’t choose your product, and which trends are shaping your industry.
These insights allow you to target more precisely, communicate more effectively and make decisions that strengthen your market position long-term.
An external research partner provides an objective, unbiased view of the market. OBSERVER not only carries out data collection, but also delivers a complete research plan, methodological support and in-depth analysis.
As an independent partner, we manage each step of the research process professionally, ensuring your results are representative, reliable and strategically meaningful.
