News becomes insight. Insight becomes your strategic advantage.
For more than 30 years, OBSERVER has helped organisations make fast, confident and well-founded decisions based on clear, up-to-date information.
OBSERVER uniquely combines media monitoring and market research, giving you a complete view of your brand’s public perception and market environment in any situation.
Reliable, 24/7 information for decision-makers for more than 30 years.
As one of Hungary’s oldest media monitoring companies, we process more than 10,000 news items every day from print, online, radio and television sources, as well as from the major social media platforms.
Every day, our mission is to provide our clients with accurate, verified and contextualised information they can rely on.
Want to turn information into strategic advantage? Request a personalized quote!
Stay in control of your brand’s reputation every minute of the day.
With OBSERVER, you can anticipate trends, manage reputation proactively, respond faster in crises, evaluate communication strategies and keep an eye on competitor activity.
Explore our full range of services and request a quote!
Make decisions based on data – not intuition.
OBSERVER’s market research gives you a deeper understanding of your customers, partners and the market, so every communication plan, product launch or brand-building step is grounded in real insight.
We combine the strengths of quantitative and qualitative methods to reveal what is happening in the market and why.
Explore our full range of services and request a quote!
With OBSERVER’s integrated media monitoring and market research, you can connect what people say with how the media presents it.
This means you don’t just see what audiences think about your organisation. You also understand how these opinions appear, spread and gain influence in the public sphere.
Our integrated approach is especially valuable for:
Our use of AI tools directly supports your daily decision-making helping you understand media trends faster, more accurately and in far greater depth.
AI quickly and accurately processes radio and TV content, ensuring no important story goes unnoticed.
AI identifies the emotional tone of media coverage showing whether your brand appears in a positive, neutral or negative context.
The system highlights key news, trends and changes for you so you immediately see what influences your brand’s reputation.
AI categorises, groups and evaluates content based on multiple criteria, helping you quickly find the most relevant news and emerging trends.
IMPORTANT: AI-supported processing never replaces human expertise.
Our experienced analysts review, refine and supplement every result ensuring that you always receive reliable, high-quality, decision-ready insights.
We’ll show you how OBSERVER can support your strategic and marketing decisions with data, analysis and meaningful insights.
Contact us, and we will get back to you within 2 business days.
EDINA BOGÁRNÉ TARI
Client Relations Partnerr
[email protected]
MÓNIKA KOVÁCS
Client Relations Partner
[email protected]
LAURA RABCSÁNSZKI
Client Relations Partner
[email protected]
Since 1991, OBSERVER has been helping communication professionals and corporate decision-makers make informed, reliable and timely decisions based on accurate, relevant information.
We began as Hungary’s first press monitoring company, and today we operate as a comprehensive information provider and decision-support partner.
We have worked with more than 5,000 clients, and we monitor over 50,000 keywords every single day
Our unique 30-year press archive covers the entire Hungarian media landscape. Each day, we process more than ten thousand articles from print and online outlets, as well as radio and television programmes. Our content is updated every 15 minutes and is available to clients 24/7.
Our media monitoring system sends an alert within 30 minutes whenever a relevant mention appears ensuring you’re always informed of key coverage in time. Even outside business hours and on public holidays.
With OBSERVER, data becomes information, and information becomes competitive advantage.
We were the first in Hungary to join FIBEP, the international media monitoring federation as a recognition of our professional excellence.
Media monitoring provides a comprehensive view of how your company, brand or any specific topic appears across the media landscape.
OBSERVER tracks more than 10,000 sources daily (online, print, radio, television and social platforms) so you can clearly see what the press is writing about you, how audiences are reacting and which trends are shaping your public perception.
This service is essential for reputation management, crisis communication and planning effective communication strategies.
Market research reveals the data and connections needed for evidence-based business decisions.
OBSERVER’s quantitative and qualitative studies help you understand consumer opinions, needs and purchasing behaviour.
Our analysts summarise the results in executive reports and visual dashboards, enabling you to make fast, confident decisions whether it’s about brand communication, product launches or market positioning.
OBSERVER is the only provider in Hungary offering integrated media monitoring and market research, allowing us to analyse data in context from media coverage to consumer opinion.
Our three decades of experience, AI-powered processing system and unique press archive provide unmatched analytical depth.
This is why clients choose us when they need precise, contextualised and decision-ready information.
Our media monitoring service is recommended for any organisation where visibility and credibility matter, including:
Our service is fully customisable. Topics, sources, formats and alert frequency can all be tailored to your needs.
OBSERVER combines AI-supported processing with analyst validation ensuring exceptional accuracy.
Every media mention is source-checked, and market research results are collected and analysed using statistically rigorous methods.
Our reports are designed to be executive-friendly and directly support communication, marketing and strategic decisions.
Most providers collect data. OBSERVER uncovers meaning. We analyse print, online, TV and radio sources in a single system and enhance them with market research insights.
This integrated approach helps you understand the market dynamics behind raw data.
Every client is assigned a dedicated account manager who supports setup, topic refinement and report interpretation. Our customer support team is available 24/7.
Have more questions?
Contact us: [email protected]
